NEW START DATE: MONDAY, SEPT. 15th - Join the Waitlist below!

PURSUE YOUR SPARK BLUEPRINT

An 8-Week Midlife Reset to Reclaim Your Energy, Strength & Confidence

Midlife burnout isn’t your new normal. Let’s change that—together.


No more crash plans. No more “starting Monday.” Just a clear, proven path to get you unstuck and finally feel like yourself again.

Why This Program Works for You:

✅ No gym required – Quick, effective workouts you can do at home—even with a packed schedule

✅ No complicated diets – Just realistic nutrition strategies that support your hormones and energy

✅ Built for real midlife life – Because juggling family, work, and your own needs is tough enough—you shouldn’t have to figure this out alone

“This program helped me stop starting over and finally commit to me. I feel stronger in every way—mentally and physically.” – Sue B., 58

Right Now...

You’re scrolling through social media, hoping to find a plan that actually fits your midlife life.
But everything feels overwhelming, unrealistic—or built for someone with way more time and energy than you

You just want to feel strong, capable, and like yourself again. But instead:

🟠 You know you should work out, but you’re constantly pulled in a dozen directions.

🟠 Everyone else seems to have it figured out, but you're stuck in the cycle of starting, stopping, and feeling guilty.

🟠 You're juggling so much that taking care of yourself feels like just one more burden.

🟠 You’re noticing strength and energy fading—and it scares you.

🟠 You crave confidence in your body again, but nothing you've tried ever sticks.

🟠 And the cravings? They hit when you’re tired, stressed, or burned out—making it impossible to stay consistent.

If any of this sounds familiar, you’re not broken, and you’re definitely not alone. That’s exactly why I created the Pursue Your Spark Blueprint: to help you feel like you again—with strength, energy, and confidence that lasts.

There’s a Better Way!

What if you didn’t have to feel stuck anymore?

What if there was a simple, step-by-step path to help you feel stronger, clearer, and back in control of your body and your life, without giving up everything you love?

Here’s the truth:
You don’t need extreme diets, exhausting workouts, or someone else’s version of what “health” should look like.

What you need is a plan that works for your body, your schedule, and your goals—and supports the life you’re actually living right now.

That’s exactly why I created the Pursue Your Spark Blueprint—an 8-week program for midlife women who are done starting over and ready to finally make consistent, lasting change.

By the end of the Blueprint you will:

✅ A Routine That Fits Your Life (Not the Other Way Around)

You’ll have a simple fitness and fasting flow that works with your busy midlife schedule—not against it. More energy, better digestion, and the confidence of knowing exactly what to do each day.

✅ Habits That Actually Stick

No more chasing willpower. You’ll build realistic routines that feel doable—and that actually last. These habits will help you stay consistent even when life gets messy.

✅ Confidence That Carries Over Into Everything

You’ll feel strong in your body and clear in your mind. No more second-guessing or comparing—just a grounded sense of what works for you, inside and out.

✅ A Midlife Reset You Can Trust

You’ll stop starting over—and finally feel like you again, without extreme changes or pressure to “do it all.”.

Before the Blueprint, I kept starting over every Monday. Now I’ve stuck to a routine for 3 months and feel stronger than I have in years.” – Jen, 54
“I was exhausted and overwhelmed. This gave me clarity, a system, and my spark back.” – Maria, 56

And You’ll Also Get These Bonuses to Make Progress Even Easier

  •  Private 45-Minute Kickoff Call with Heike – Get personalized guidance to start with clarity and confidence. ($197 value)
  •  Weekly Office Hours – Live support to get your questions answered in real time. ($1200 value)
  • ​Lifetime Access to All Materials – Go at your pace, revisit anytime. (Priceless)
  • Recipe Packs, Workbooks, and Habit Trackers – Tools to simplify healthy living. ($200+ value)

These bonuses are here to help you get results faster, and make your reset feel fully supported from day one.

What Is the Pursue Your Spark Blueprint? 

The Pursue Your Spark Blueprint is an 8-week experience designed for midlife women who are ready to stop starting over—and finally feel strong, energized, and confident again.

It’s not just another health program.
It’s a simple, proven system that helps you integrate fitness, intermittent fasting, and mindset tools into your real life—so you can thrive, not just get by.

💡 No crash plans. No guesswork. Just a step-by-step path that meets you where you are—and moves you forward.

Everything you need. All in one place. Access it anytime, from anywhere.

What’s Included in Your Midlife Pursue Your Spark Blueprint

ou’ll get instant access to everything you need inside a beautiful, easy-to-navigate portal. Whether you want to dive in fast or take it at your own pace, you’re in control. Each module comes with step-by-step video guidance, downloadable workbooks, cheat sheets, and checklists—so you never have to wonder what to do next. No more scrolling through emails or getting lost in PDFs. It’s all in one place, ready whenever you are. This isn’t just a course—it’s your personal midlife toolkit to stay on track, stay motivated, and stay consistent, even when life gets busy. ($1,000 value)

WEEKLY MEAL IDEAS + RECIPES


Easily plan meals with recipes designed to match your fasting schedule. You'll get access to over 40 exclusive, quick, and nutritious recipes made with everyday ingredients—perfect for supporting your fasting and fitness goals, including plant-based options.

MEAL + MENU PLANNER


Enjoy meals that fit perfectly with your fasting routine and still include your favorites. Each week, choose from a selection of recipes designed to support your energy, health, and fitness goals—making healthy eating both satisfying and simple.

AT-HOME WORKOUTS

Quick, at-home workouts for any fitness level—all in just 15 minutes. No fancy equipment needed! You can do everything right at home without ever stepping foot in a gym.

ACCOUNTABILITY JOURNAL

Stay on track with a simple, printable daily journal to help you easily track your progress throughout the course.

PANTRY GUIDE

With a well-stocked pantry, you’ll be able to easily choose meals that fit your fasting goals without the hassle.

GUIDE TO CARBOHYDRATES

This guide helps you choose the best types of carbs to boost your energy and support your health goals.

PROTEIN GUIDE

Use our Protein Guide to find the best-tasting protein that fits your lifestyle—there’s something for everyone’s taste and preferences!

HUNGER HACKS GUIDE

Our go-to guide for managing hunger while intermittent fasting is packed with simple tips and strategies to help you stay on track—without feeling deprived. It's a must-have tool for your fasting journey!

 Plus A Personalized Strategy Call with Heike (Value: $197)

You won’t have to figure it out alone.

As part of your Blueprint enrollment, you’ll get a 45-minute private call with me to:

    ✅ Get clear on your starting point

    ✅ Personalize your fasting, fitness, and mindset strategy

    ✅ Make sure the program fits your unique midlife life from Day 1

✨ Because real change happens when you know exactly what to focus on,and feel fully supported along the way.

Ready to Feel Like You Again?

If you’re tired of starting over…
If you’re craving a routine that actually fits your midlife life…
If you want to stop guessing and finally feel strong, energized, and in control—

Then this is your moment.

The Pursue Your Spark Blueprint isn’t just a program. It’s a reset for your body, your energy, and your mindset—with expert guidance every step of the way.

✅ Simple workouts made for your level
✅ Fasting & nutrition that supports your hormones
✅ Mindset tools to help you stay consistent
✅ And a 1:1 strategy call with me to make sure it’s personalized just for you

💥 Spots are limited. Join the wait  list now to be the first to know when doors open—and unlock exclusive early access bonuses.

“Heike doesn’t just give you a plan—she gives you confidence. I stopped second-guessing myself and finally started seeing real progress.

— Sarah, 55

Now I’m back to working out 3–4 times a week and feel better than I have in nearly a decade!

—  Yvette Nonte (60)

My body was stiff and tired. Within weeks, my neck pain was gone and my posture improved. Now I feel stronger, more aligned—and energized again.

— Melanie Starr Costello (61)

What If This Is Exactly the Right Time?

You’ve been putting yourself last for a while now.
But what if this is the moment everything changes?

You don’t need more motivation.
You just need a plan that meets you where you are—and support to follow through.

The Blueprint gives you both.

Don’t Wait for the “Perfect” Time. Create Your Midlife Reset—Now.

Want to see how it all comes together?

In this short video, I’ll walk you through how the Blueprint works—and how it helps midlife women just like you reclaim energy, strength, and confidence without burning out or starting over again.

This program helped me break old habits and build new ones that actually stick. Learning to take small steps made a big difference—and completely shifted my mindset.

- Karla Jones, 45

Heike doesn’t just hand you a plan—she personalizes everything. I got strategies that worked for my body, and they evolved with me.

- Alice Hendricks, 55

Even from afar, Heike feels like a true partner in my fitness journey. Her workouts are varied, challenging, and encouraging—and her positivity keeps me going.

- Catherine Jellison, 50

Let me help you blend fitness and healthy eating into your life without the stress. You’ll find that staying consistent just becomes part of who you are!

I'm Heike Yates

Fitness, nutrition, and mindset expert with over 35 years of experience—and the creator of the Pursue Your Spark Blueprint.

I’ve helped thousands of women in midlife take back their energy, rebuild strength, and feel at home in their bodies again.

Here’s what you’ll get with me as your coach:

  • Workouts that build real strength, inside and out (no gym needed)
  • ​A clear, doable way to use Intermittent Fasting that fits your life—not the other way around
  • A judgment-free plan to help you feel good in your skin—no matter where you’re starting

That’s a bold promise, but I’ve got the experience, the strategy, and the spark to help you make it happen.

Here is a little bit more about me:

  • My coaching is rooted in science-backed methods—including my signature S.P.A.R.K. Framework—designed to help women in midlife thrive with strength, clarity, and confidence.
  • ​I have developed a reputation of creating real-life solutions and lasting results by breaking everything I teach down into baby steps, so that they are easy to implement. 
  • ​ I’ve built a reputation for turning complex wellness strategies into simple, doable steps—because real change happens when things feel doable, not overwhelming.

Hey!

ThinIt’s time to stop putting yourself last.

If your house suddenly got quieter… the kids moved out… or you’re balancing aging parents while trying to hold it all together—you’re not alone.

Back then, self-care felt like a luxury. Now, with a bit more time and space, you’re ready to make yourself a priority—but maybe you don’t know where to begin.

I get it. I’ve been there too.

I spent years trying all the diets and fitness plans that never stuck. Eventually, I figured out what works without the all-or-nothing pressure.

Now I help women just like you rebuild strength, energy, and confidence—with strategies that fit your real life.

Because here’s the truth: caring for yourself isn’t selfish. It’s powerful. And it starts with one small “yes.”

WHAT'S INSIDE: 

The Pursue Your Spark Blueprint is an 8-week program to help you stop spinning your wheels and finally feel strong, confident, and fully in control of your health again.

This isn’t just about doing more. It’s about doing what works—for your energy, your mindset, and your body.

Inside, you’ll build consistency with smart workouts, nourishing meals, and real-life strategies that stick (even on your busiest days). With built-in accountability and a supportive community, you’ll stay motivated—and actually see progress.

Do any of these sound familiar?

    - You always put yourself last—your energy is gone before the day even starts.

    - You're trying to eat better and move more, but nothing sticks.

    - Cravings, bloating, and brain fog keep throwing you off track.

   - You're tired of starting over and feeling like your body’s working against you.

You’re not lazy. And you’re definitely not alone.

This is exactly why I created the Pursue Your Spark Blueprint—so you can stop guessing, start feeling better, and finally feel like yourself again.

And here’s how the Pursue Your Spark Blueprint makes that happen...

Module 1 

Start Strong with Small Wins

Build momentum with simple habits that spark energy and success—no overwhelm, just real progress.

Module 2

Get Stronger Without the Gym Grind

Boost your fitness with short, effective routines designed for your life—not the other way around.

Module 3

Fuel Your Body Without the Guesswork

Learn what your body truly needs and how to create satisfying meals that support energy and balance.

Module 4

Dial In Your Nutrition + Fitness

Take things to the next level with strategies that keep you fueled, focused, and moving forward.

Module 5

Stay On Track, Even When Life Gets Messy

Discover how to stay consistent—even when things get busy—so you don’t lose the progress you’ve earned.

Module 6

Turn Habits into a Lifestyle

Keep the momentum going and make your results stick—without the stress of starting over.

What passed participants had to say...

🟠 “This mindset shift was a game-changer for me.” – Susan M. 

🟠 “I maintain my routines even after the course ended.” – Katie M.

🟠 “What drew me in was the focus on women like me.” – Becky B.

🟠 “The intermittent fasting tools are so simple and effective!” – Martha T.

Still wondering if you’re ready? Let me tell you—this is your moment.

You’ve spent years putting everyone else first.
But your health, energy, and confidence deserve the same dedication.
The Pursue Your Spark Blueprint isn’t about doing more—it’s about doing what’s right for you, in a way that finally sticks.
Trust yourself. You’re not too late. You’re just getting started.

So what if you wait?

Let’s be honest—waiting doesn’t make things easier.
You’ll stay stuck in the start-stop cycle, overwhelmed by meal plans, workouts that don’t fit your life, and health goals that feel just out of reach.

The longer you wait, the harder it gets to reclaim your energy, confidence, and strength.

It’s time to stop putting yourself last. Start today—because your next chapter deserves more than burnout and guesswork.

Does any of this sound familiar?


You want to stay consistent with your workouts and meals, but everything feels overwhelming and hard to stick with.


You’re trying your best—but motivation fades fast, and you keep falling back into old patterns.



Your joints aren’t what they used to be, and most workouts leave you sore or frustrated. You need something that fits you.


You’ve watched others make progress and wonder, “Why can’t I do that too?” You're ready to finally see change that lasts.

 WOW, THAT WAS A LOT! LET’S RECAP:

Here’s exactly what you’ll get inside the Pursue Your Spark Blueprint

  • ​8-week program with weekly private Zoom calls
    → Get personalized coaching and real-time support to move past what’s holding you back.
  • A 45-minute private call with Heike
    → Just you and me—mapping out your next best step together
  • ​ 6 weeks of core modules + 2 implementation weeks
    → No overwhelm here—just powerful momentum with breathing room built in.
  • ​​3 brand-new 15-minute weekly workouts
    → Strength and Pilates fused for energy, confidence, and results you’ll feel (not dread).
  • 8 live weekly office hours
    → Show up, ask questions, stay accountable. I’ve got you..
  • ​Weekly meal ideas + recipes to fit your lifestyle
    → No more guesswork—just feel-good food without restriction or stress
  • ​Printable meal planner + pantry guide
    → Know what to eat, when, and why—without overthinking it.
  • ​​ Protein and carb guides
    → Learn how to fuel your body for strength, satiety, and progress.
  •  Hunger-craving buster tools
    → Bye-bye, mindless snacking. Hello, control.
  • Accountability + consistency journal
    → Track what matters. See your own momentum.
  • ​BONUS: Extra Q+A access and surprises along the way
    → Because support should feel personal—not generic.
  • ​Indispensable Guide to curbing hunger bangs
  • ​Printable Accountability and consistency journal
  • ​Additional Q + A support  and much, much more!

THE TOTAL VALUE OF $2,500

But you can start now for just $497 and finally break through the midlife rut.

Now the only question is... ARE YOU IN? 
PLUS: Get a private 1:1 call with Heike to personalize your plan and start with total clarity.


Still have questions?

Don’t let self-doubt or “what-ifs” hold you back from finally feeling strong, energized, and in control. The Pursue Your Spark Blueprint isn’t just a course, it’s your personalized path to feeling unstoppable in midlife.

If you're ready to move through your days with confidence and clarity—without second-guessing every step—let’s do this.

 Have questions? Reach out anytime:
📧 heike@heikeyates.com

We’ll conquer this together. 

100% Money-Back
Actions Takers Guarantee
If you’re still on the fence—or if other programs have left you feeling burned—I get it. That’s exactly why I offer a 14-day “do the work” guarantee. When you join The Pursue Your Spark Blueprint, you get immediate access to all the course materials, cheat sheets, and workouts. Dive in. Try it out. Give yourself the chance to feel what’s possible. 
And if, within 14 days, you’ve completed the first two weeks of workbook activities, used at least one of the guides or cheat sheets, and shown up in our private community (even just once!), and you still don’t feel like you’re making progress, you can reach out. Send me what you’ve completed, and I’ll refund your investment—no hard feelings. I believe in the power of this program, but I also believe in being fair and transparent. You’re not just buying another course. You’re saying yes to yourself—and I want you to feel fully supported in that decision. For more details, click here